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VO

Working in VO Through Chronic Migraines

February 7, 2021 by Laura Schreiber

The Reality of a Chronic Condition

Laura Schreiber on SofaI’ve blogged about migraines before. This was yesterday. A migraine day. On days like this I sleep a lot and do the work that I can horizontally. With my dogs on top of me. As a full-time, working voice actor, on my good days, when my head is perfectly clear, I often let the thought creep into my mind: maybe I’ll never get another migraine. On a clear day, meaning a headache free day, I feel amazing. I am happy. I have no pain. I can record and work with clients and I am myself. But for me, migraines have been chronic since I had my twins almost 18 years ago. So, what does this mean as a working mom and a small business owner who wants to serve my clients well on good days and on bad ones? It means that I have to make choices that will not cause more migraines, and when I have them I have to be realistic about what I can reasonably do on a given day to accommodate my voice over clients.

No Live Sessions

Put on Lipstick and GoAs a working pro voice actor, I love doing live sessions, but will not do them on migraine days. Why? Migraine medication is strong. On a clear day, I am responsive. I can listen to client feedback and deliver. I also mimic well. On a migraine day, I struggle. Every thing I do all day long is a struggle. I am proud of what I accomplish on those days, but I do not feel a need to put my struggle under a microscope. The few times I have made exceptions for clients I have regretted it every time. They have not been my best sessions. If you are a migraine sufferer too, I suggest only self- directing on those days.

Hydrating and Eating Healthy

On clear days and migraine days, the choices I make about what I put in my body for food and drink make a profound difference in my well-being. On a clear day, I always try to drink half my body weight in ounces of water. I need to stay hydrated so that I can do my voice over work. My hope is that by hydrating I will also prevent headaches from coming on. On migraine days, I hydrate to help get through the headache. I will confess that I typically also need a ginger ale to help combat the nausea, but beyond that I drink a lot of water to help make the headache pass.

Making healthy food choices is essential to migraine survival. In general I am gluten and dairy free and try to avoid foods hat cause inflammation. According to Healthline, “Gluten may trigger migraines in people who don’t have celiac disease but instead have a sensitivity to gluten. Gluten sensitivity isn’t well-understood yet.” I have to avoid a lot of foods, like bananas and those that contain milk products, particularly fresh dairy. For me, there is a difference between having a small bit of melted cheddar cheese and fresh mozzarella. According to Harvard University’s journal Article, “Could a Hidden Allergy Be Causing Your Migraines?” the article explains that “Foods high in fat can also trigger headaches [4], but, to many migraine sufferers, supposedly healthy foods such as wheat (gluten), dairy and bananas, are also problems. However, there is currently no accepted consensus among scientists on how so many innocuous foods could induce migraines.” So, for me, I have found that my headaches are more easily managed when I eat small, frequent meals without my typical triggers. On headache days, I tend to want to eat more carbs, which must be a comfort food for me.

Remembering my Limitations/Keeping Goals in Focus

Make Ourselves StrongI will confess that I do make choices knowing that the wrong one could lead to a Migraine. I leave fun events early, like industry wide BBQs. I often turn down dinner invitations that I really want to say yes to, even at conferences, because I know that late nights will certainly lead to a migraine. Essentially, my limitations have to stay in the forefront of my mind, otherwise I will have more migraines come my way than I can handle, and that, frankly, would no be good for my voice over business. I also have to limit my work day. For example, this week I got a new demo back. I was so excited to start marketing it that I worked for hours after dinner, well past my bed time. Guess what? I had a horrendous migraine and lost most of the next day. I pushed beyond my limitations and it was not smart.

I think about it this way: I try to set myself up for success. I regularly keep my small business goals in focus, and in order to stay on track for those goals, migraine maintenance is part of my strategy. If I lose site of my health and wellness strategy, it is inextricably linked to my business goals. I was reading a new book about food and nutrition yesterday and it sparked I kind of light bulb moment for me, but it relates to this, too. First, there was a survey about my physical health. Then there was a survey about my mental health. Lastly, there was a survey about my financial health. The book went on to explain how the three are linked, and when any of them is not in balance the others too are out of balance.

For me, as a working mom, I need to my business to run well for so many reasons, but that is another blog. If I cannot keep migraine maintenance in check, then none of my voice over goals will be within reach.

Filed Under: About Me, Voiceover, working mom Tagged With: choices, chronic migraines, healthy lifestyle, live sessions, Migraines, planning ahead, professional voice over actor, strategy, VO, voice over, voiceover, working mom

Determination and Success in Voice Over

February 1, 2021 by Laura Schreiber

It Takes Fierce Focus to Build Something From Nothing

RBG Quote about Women and SuccessIn the past year, we lost Ruth Bader Ginsberg, feminist icon. Her story is nothing short of amazing. For any working mom, Justice Ginsberg is the quintessential role model in many ways. When institutions like Harvard tried to place road blocks before her, she simply pivoted and found another way by moving to Columbia. When Ginsburg could not get hired by the large New York City law firms because they simply did not hire women at the time she was working, she forged he own path in the public domain, a path the was paved with so much success it led her to the United States Supreme Court where for decades she was the voice of liberal change. Justice Ginsberg’s example serves as a role model for so many working women in so many fields. Her determination was limitless. She continually found a path toward success. Achievement knew no limitations. Her focus on her end goals is a model for us all. To succeed as a professional female voice over actor, the same fierce determination is vital to build something from nothing. We are constantly thrown curve balls and challenges, and it is the ability of those of us to look beyond these challenges and maintain focus that separates successful voice actors who persevere in an extremely competitive field from those who dabble for a time.

It Takes Determination to Work with Coaches and to do Demos

Getting your foot in the door in voice over is not easy and takes great determination. Voiceover work begins with working with great coaches. Just getting on the roster of sought-after coaches can take determination and perseverance. Once a voice actor begins working with coaches, it requires, commitment, focus, and routine practice in order to develop the skills necessary to work in voice over. Even those of us who are seasoned professionals typically continue to work on our craft for the duration of our careers to understand what reads are booking and make sure that our reads are up to par.

Next, it requires determination to do demos. A voice over actor must prepare for each demo, in each genre. Demos are not just a lot of work, they are typically quite pricey. Saving up to do your demos is another area that, you guessed it, requires determination.

There are Ups and Downs in Voice Over

You've got what it TakesVoiceover life is often described as feast or famine. Sometimes I say my months come in like a lamb and go out like a lion. It takes real determination to push through these ups and downs. You have to be dedicated to the long road, and understand that a voice over career can much more accurately be compared to a marathon than a sprint. When the voice over gods shine down on you, it is the best feeling in the world. But we all go through times when the work just is not abundant, and we have to continue to submit auditions and work on our craft with the confidence that in an hour or in a day the tide can turn and the work will start pouring in.

It Takes Determination to Sift Through the Vast and Ever Changing Social Media Landscape and Make Your Own Way

Don'r Measure Your Success By Others
Sound advice from coach and demo producer J. Michael Collins.

In the face of these ups and downs, social media can be a tricky place to tread. You have to be sure of yourself and your journey if you want to see what others in your field are up to. For me, especially in a year when we cannot be together in person, I love keeping in touch with industry friends online. It is important, though, not to compare what other people are booking and the work they seem to be getting to what you are doing. Remember that social media posts are a carefully crafted glimpse of what people want you to see and in no way present the total picture of their ups and downs.

It is Not Necessarily the Most Talented, But the Most Determined That Make It

RBG Quote Remembered for AbilityIn life, there are plenty of people with talent who abandon their goals. Why? They simply lack the determination to reach them. If you haven’t heard this yet, I will say it again here, in voice over it is not about the voice. A good voice will only get you so far. A voice over career, which is really what you want, is about fierce determination to succeed. It’s about knowing how to build industry connections and running your small business. It’s about maintaining your skills. And it’s about solid marking with a focus on your goals. If you want to succeed in voice over, you need to be committed to working hard!

Filed Under: Voiceover, working mom Tagged With: coaches, determination, female professional voice actor, feminist, professional voice over actor, role model, social media, VO, voice over, voiceover, working mom

Be Careful Who Represents You In VO

January 24, 2021 by Laura Schreiber

Common Beliefs or Misconceptions in Voice Over

Screwing Up is Part of SuccessWhen I started in voice over years ago, I remember thinking that when I had an agent I will have “made it.” I remember Screwing Up is Part of Success”one of my coaches telling me that she worked for five years before she had her first agent, so that I could align my expectations. At that point, I did not even know about managers. I was lucky, I was able to get on quite a few agents rosters pretty early in my voiceover career. As a working professional, I would hear a lot of chatter on social media about various agents and managers and how to get signed, as if somehow getting on the roster would lead to the ultimate success.

While I understood early on that being represented by these wonderful regional agents meant that I had more opportunities available to audition for, I was in no way guaranteed success. I did not understand that having a manager was not the same thing. I had hoped, quite naively, that as the manager took both a monthly retainer and a percentage of booked work, they would work harder to make deals happen. Boy, was I wrong. More than a year after I severed ties with my manager, I am still undoing the damage that was done. Here is just a glimpse of the reality of what choosing the wrong person to represent you can end up like.

The Email…

Like most successful female voice talents, I do a lot of direct emails. One of the groups of people I target are radio station managers and program directors to grow my radio imaging business. This week I reached out to a station manager again who had wanted to sign me for a monthly retainer in 2019. In 2019 “Mike” called me. We chatted and he was ready to move forward. I handed him off to my manager and never heard from him again. This week, in response to my friendly email check in, I received this message:

Hi Laura,

Sorry, I did not. Last year when I was interested in working with you, I was told that our station was not big enough for your services. That’s why I have not followed up.

This email got me very upset for several reasons. First, I was ready to move forward, my manager who was supposed to represent me, acted in a way that did not represent me. Next, I lost this station which would have been a monthly retainer. Third, this was not only a loss of revenue, it reflected badly on my business and my brand. Fourth, and perhaps most upsetting, this was one of six stations in a six week period that my manager blew deals with. Six stations, that would have ranged between $150 and $500 in monthly retainers, yet I was contractually obligated to pay him his monthly retainer for the remainder of the year. So, let’s dive deeper.

If I Had Leads, Why Sign With A Manager in the First Place?

There were two main reasons I signed with this manager. First, as a working creative and small business owner, one of the hardest aspects of the job is negotiating rates. I have always worked to maintain industry standard rates, often siting both the GVAA Rate Guide and the GFTB Rate Guide to clients. I had felt that I was low-balled on the the last few imaging retainers I had negotiated prior to my talks with the manager. I did not feel that it was related to my ability or experience, it just seemed that I kept getting the same sob story from every single station. None of them had any money. They all wanted so much for so little. It was crazy. I had hoped that with the manager negotiating the rates, each station would be in the ball park of the rates cards, even if the manager now got a cut.

My other hope was that if I was able to seal the deal with more lucrative stations because of the manager, then some of the top agencies like Atlas or CESD would take notice of me and would sign me. I have felt so close to making this step, and just needed something to push me over the edge. I saw other very well known and amazingly talented voice actors post that they were booking stations with the help of this manager. They were then getting repped by these agencies. I also knew some talents at these agencies who were on this mangers roster. It was not hard to connect the dots and in truth did not even seem like a leap of faith. It seemed like a common sense, savvy move. Well, sometimes the evidence can be very misleading.

the Damage

Pushing BoundariesI signed with this manager specifically for the Radio Imaging part of my business in January 2019. Within the first week, I sent him 5 leads of stations who wanted to sign me and wanted to negotiate retainers. The email above was a call I got a week later. Of these leads, my manager destroyed every single one of them. I was not on the calls. I had empowered him to speak on my behalf. The email above “I was told that our station was not big enough for your services.” is a glimpse of how these prospects were treated in my name. Was this the road to the big agencies? No. Worse, when he tried to renegotiate the stations I had, I lost them. There were other odd quirks about the manager. He wanted any auditions to be professionally mastered, which was an added expense. He also sent Sound and Fury auditions, but I get those from other agents, so now I was paying him to get auditions I was already getting. It was terrible. I realized early on and I was stuck. I basically had to stop soliciting all Radio Imaging business or it would be tied to him. Years of hard work and planning came to a screeching halt. Be careful who you pick to represent you.

Undoing the Damage

First I had to wait until I could give him notice as per my contract. As soon as I legally could, I did. Then, as soon as I was legally out of contract, on 1/20/2020. I began reaching out to stations to tell them I was no longer with the manager and that if they were so inclined they could negotiate directly with me to learn my market availability. It was too soon, there were no bites. No one would even reply. I continue to circle back to the stations that were interested. Now I have updated my demo, and my hope is that with some time, and fresh branding, I can rebuild.

https://youtu.be/nrobFDWQVmI

Lessons Learned

THE BEST PERSON TO SPEAK FOR ME IS ME. If you want clients to get to know you and how great you are, then you have to be the one to work with them. If you really feel that you need someone to negotiate on your behalf, you had better make sure you know the tone and tenor of what they are saying

Filed Under: agents, Client Relationships, Rates, Voiceover Tagged With: agents, Atlas, CESD, client relationships, clients, managers, missteps, negotiating, predators, professional female voice actor, program directors, radio, Radio imaging, radio station managers, regrets, representation, represents, retainer, small business owner, VO, voice over, voice over industry, voiceover, works for you

Don’t Assume Anything When Quoting VO Jobs

January 17, 2021 by Laura Schreiber

The Scenario

This week a job came in from a repeat client. I actually saw the booking posted on Voice123, but it was with a different gal from the production company than I had worked with before. When I submitted the read, I mentioned I had done work for both their agency and that client. I heard back right away that they were booking me. Great!

The Script in QuestionThey sent me the script and asked for my rate. They needed a RUSH turn around, but I was not charging them an extra fee for that. Since they were a repeat client and I was available I didn’t want to nickel and dime them. Anyway, I made a mistake almost right away. The voice over job I did for them was for an explainer video with usage limited only to their website. I assumed, again, I assumed that this was the same. I assumed this because the top of the script was labeled in bold font “VIDEO SCRIPT.” I initially quoted the job based on the last, recent voiceover work I did for them and the assumption that it was a video.

The Call

I got a reply that the price quoted worked for them and they just wanted to have a quick call to go over their notes on the script. We set a time for in 15 minutes so I could turn in around really fast.

Photo of Laura Schreiber in a HurryOn the call, it was great to catch up with the client. As a full-time, professional female voice over actor, building client relationships means a lot to me, and phone calls like this always provide an opportunity not only to better understand my client’s unique and specific needs, but also to get to know them. How better to build a relationship than to actually speak?

Anyway, we jumped on the call, and my client immediately mentioned the television run. I resisted the urge to interrupt her and listened. I then resisted the urge to immediately discuss the rates, and instead focussed on her needs: discussing the new product and the script. Then, after we covered that, I delicately circled back with a “You mentioned this is a tv spot…” segue. I calmly and clearly explained that I had assumed, and yes that was on me, that the job was again a video as the script was labeled video in multiple places. I asked the client two key questions:

  • How long is the tv run (length of usage?
  • Is there social media usage too? If so, is the social media usage organic or paid placement?

GVAA RATE GUIDE TV Broadcast ratesNow, these questions should have been asked in my initial reply email when they were casting me. I should have asked them before I threw any numbers into the air. And as a long established professional voice talent, I should have know better.

I was extremely apologetic, my town was calm, but I also explained that I could not do a TV spot for an internal video rate. I then offered and did send my client the GVAA Rates guide, so that they could better understand what my pricing was based on.

The Resolution

Luckily for me the clients were very nice and understanding. It was clear that I thought it was a video and did not know it was a television commercial. The woman that I spoke to said that she would reach out to the rest of her team, find out the length of the run, and find out if there was social media usage and that they would get right back to me confirming the rate I had suggested.

It did work out. It turned out it was a four month local tv run in Mississippi, with no social media usage for now. We discussed pricing in the event that the client decides to add that usage down the line, or when they see the final spot.

Lessons Learned

Take your time QuoteI will never be in such a hurry, even when I tell myself it’s for the client, that I skip major parts of the information gathering process. The point of having years of experience in the industry is not only to serve the clients well and to provide an outstanding level of service, but is also for precisely these scenarios, when years in the industry should teach us to take a breath, pause, and look at what we are dealing with. I realize that if I could make this basic mistake, anyone can. So do yourself a favor, ask questions. Enjoy the dialogue and back and forth. Don’t be afraid to hop on the phone and clarify a few details. I realize the clients in this scenario could just as easily have been inflexible about the budget, and that would have led to a very different blog today.

Filed Under: Client Relationships, Rates, Voiceover Tagged With: Assume, commercial, female, full time, length of run, organic placement, paid placement, professional, Quotes, rates, Repeat Clients, Rush, Script, social media, television commercial, trust, tv commercial, usage, Video, VO, voice over, Voice123, voiceover

My VO Back Story

January 10, 2021 by Laura Schreiber

How Did I Get Here…

If you talk to any working, full time professional voice actor, they will tell you that the road to success seldom happens overnight. Instead, for most of us, it involves years or determination, hard work, and commitment. A voice actors story always began somewhere. Someone or something made us think we could to it, made us brave enough to step in front of a mic and not give up.

The Steps at Columbia UniversityFor me, my journey started in the mid-1990s. I was a student at Columbia University in New York City. I was studying political science. My younger sister Julie also went to school at Columbia, and we went out to eat off campus often. If you know anything about New York, you know that lots of waiters and waitresses are also actors who have to pay the bills. Well my sister and I have always sounded young, but when we were young we really sounded young. We also had a habit of speaking in unison and saying the same thing at the same time. It became a pattern that we would got to places like Ocean Grill or Isabella’s and every single time our server would comment on our voices. It wouldn’t just happen there, it would happen at Bergdorf’s or wherever we shopped. It even happened in taxi cabs. Often the follow up to asking if we are twins, and we are not, is that we should be in voice over.

Taking Action

Drama Book ShopI remember the day clearly. It was winter during my sophomore year and I went to the famous Drama Book Shop in Times Square to research how to become a voice over actor. One of the perks of being a student in NYC is that all of this was right at my fingertips. I was able to learn so much just be talking to the people who worked at the book shop, and I left with some books and a copy of Variety in hand. What I quickly discovered was that while I was in the right city to pursue voice over, at that time everything happened in person. I would have to take my tape cassettes around, show up in person for auditions, and actually go to studios for gigs. Being a student at Columbia and doing VO seemed mutually exclusive at that moment. My studies were intense and they were my primary concern, so voice over was put on the back burner.

I already knew my husband at that point, and we began to joke “When I do voiceovers…” This actually went on for more than 15 years.

Siona’s Bat Mitzvah

So in 2015 I was sitting at my friend Rachel’s daughter Siona’s Bat Mitzvah luncheon. It was a lovely day and it was nice to be surrounded by friends. A woman I knew from a school my kids used to go to sat down next to me to catch up. I knew Marie Hoffman as she was very active in the Parents’ Association and I would often see her on the carpool lane. When we started chatting, I discovered that she had been doing audio books. I learned that Marie had a home studio, and that she had built her own small business. I was so excited, more like elated. Marie was kind enough to offer to speak with me later, and we chatted for hours that weekend. She suggested coaches that I could work with and the pros and cons of pursuing voiceover. Again, this was the reinvigoration of a long-time dream, not something that was going to happen over night.

What struck me about my chat about Marie was how kind and supportive she was. In many fields, people are so competitive. This was my first glimpse of how supportive women are of each other in the voice over community. As a working mom, this support is essential to the success that I have had.

Getting Started

Laura Schreiber recording at Atlantis StudioMy chat with Marie gave me the impetus to get started in voice over. I began researching coaches, writing a business plan, and researching how to build a studio. In the coming months, I started to lay the foundations for my VO business. I began working with Anne Ganguzza, my first coach. I started planning for my VO website, and I started having my studio built. I also had tech training to learn how to record and edit. I also began taking advanced acting and improv classes at Papermill Playhouse, our local theater. Over the years I have worked with many coaches, many of the best in the industry. I continue to push and hone my skills, update my demos, attend conferences, and build. A voice over career does not happen over night. I am so thankful for the work that I have had, and I have big dreams for what is to come!

Filed Under: About Me, Voiceover Tagged With: audio books, building career, coaches, Columbia University, female talent, Home Studio, improv, Papermill Playhouse, professional voice actor, training, VO, voice over, voiceover, women helping women, working mom

Welcome to My VO Store: Voice Over Buying Made Easy

January 3, 2021 by Laura Schreiber

It’s 2021 Now…

You don’t need a middle man if you need a voiceover for your next project. Instead, with a revolutionary online store front, you can shop for you voice over needs just like online food marketing or buying shoes. This client-centered approach is about making it easy and clear for you, the buyer. Let me explain how it works. Here’s the online store:

Laura Schreiber Voice's website's services page

Voice Over Buying Made Easy

So let’s say it’s 2 am and you have just finished editing your explainer video. You have a super fast turn-around and you need a professional female voice talent who does not need a lot of direction, you tell her what you want, and voila, pristine audio will arrive fully-edited and according to your specs.

Or you have a commercial. You are looking for that quintessential millennial voice. You know, the authentic girl-next-door that sounds like a real person. You want it for a regional broadcast, and you need a live session via source connect. It’s 10 am, and you need the audio in the next day. Easy, you just click, and set up your session.

https://youtu.be/p31p69CD_sM

Here’s another potential scenario in which client’s love this online store. You’re looking to change your office voice mail recording. A holiday is coming up, so you want it to be seasonally appropriate, your hours are changing, and you need Laura to work with a professional engineer to add music to match your branding. Here are two recent samples where Laura was hired directly by the client to redo their IVR, and she customized the sound for them with a talented engineer.

https://youtu.be/9VHT-SawW5E
https://youtu.be/5Y1Ojjw4BVU

All of this is possible without even a single phone call, all with online purchasing through Laura’s voice over store.

The Process is Simple

  • First, the client would go to the “Services” page in the menu.Laura Schreiber Voice's website's services page
  • Then, select your category from the “menu” of service items.

category options in online store

  • Note that many of the categories differentiate the length of usage. It is important not to simply choose the cheapest option. Instead, you must actually select the real usage for your project.
  • When you are in the correct category, select the “Buy Now” button.
  • Choose the option that is appropriate and select “add to cart.”
  • To check out, click “view cart”

  • Then click “Proceed to Check Out”

Proceed to Check Out Option On Services Page

  • When you are in the check out screen, there is a notes section for any special notes about the booking. This is where you can make any directional requests about tone or pace.

Add Order Notes Form

  • All that’s left to do is to pay! That’s it, it’s that easy.

Rates…

As a full-time working professional with years of experience and top brands as my clients, maintaining industry standard rates is essential to my business ethics. What are you paying for when you hire an established voice talent? You might think you are paying for the actual voice over for a given project and the usage of that voice over, but the rates stand for even more. The rates are based on the years of coaching and the on-going training that a professional has to understand what is current and booking in the industry. The rates are in a certain zone because professional talents maintain broad-cast ready studios with expensive equipment so that the audio quality is pristine every single time. The studios typically offer costly methods for live sessions, including Source Connect. Lastly, when you book a job in a certain range, you have are getting the guarantee of revisions and availability of that talent. The rate being in a certain range, then, should come as a quality assurance. Conversely, rates that are surprisingly low should serve as a red flag and alert you that either a talent is inexperienced or lacking in one of the areas and you should run for the hills.

Other Perks of Easy Shopping

Again, the purpose of the online store is to make the shopping experience as easy as possible for the client. When shopping in this online store, transparency is a given. You know what you are getting upfront. If you need pickups or revisions with your booking, they always come with jobs $250 and higher. Live sessions are always final delivery. Laura always delivers her bookings in 24 hours and typically much faster. If you need RUSH work delivered in less time, whether it is for a commercial, an explainer, IVR, eLearning narration, or another project, simply let Laura know and with an additional $50 fee (as is industry standard) Laura is happy to accommodate.

welcome 2021It’s 2021. We’re still in a pandemic. We need what we need quickly. Laura gets it and she wants you to have perfect audio without a fuss at the click of your mouse. Let Laura know how she can help you!

Filed Under: Client Relationships, Rates, Studio/booth, Voiceover Tagged With: audio quality, client centered, commercial, credit cards, easy, elearning, explainer, female professional, happy, IVR, live session, millennial, online store, paypal, phone messages, pickup policy, pickups, revisions, Rush, self direct, Source Connect, upbeat, VO, voice over, voiceover, warm

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