The Talk Began with Armin at One Voice
Yesterday I spent much of the day online in my den enjoying different workshops from the One Voice 2020 conference. I had not planned to fly to London to attend before the pandemic, but since virtual attendance became an option I was excited to participate. I got so much out of the sessions, from thinking about craft and marketing, to thinking about my feelings about auditions and the work that I book. So, from the start, thanks to Hugh Edwards and the entire team at Gravy for the Brain for this amazing conference!
Each session got my wheels turning for different reasons, but during Armin’s session that was around 11 AM EST, when he spoke of defining quality in the industry. My head was bursting with ideas. If you don’t know Armin Hierstetter, he is the founder and CEO of the online casting platform Bodalgo. Unlike some platforms where you can simply sign up, Bodalgo stands apart because Armin has a screening process to begin with, setting a bar for “quality” from the start. In his talk, Armin spent a bit of time talking about what is going on industry wide in terms of quality, what quality looks like, and how quality could be achieved.
Why does Armin’s chat matter so much? Well, if you recall last week I blogged about Casting Director MaryLynn Wissner and what happens if we take Coaching out of the mix when defining a professional. Yesterday, Armin made a strong argument for why coaching and training matter when defining quality in voiceover. Armin was not alone when he spoke about the importance of coaching, I heard this message from Kay Bess as well. I think any well-established talent in the industry will tell you with pride how much they have invested in working on their craft. Next, Armin also spoke about the importance of audio quality. Again, in order to book work competitively at the moment in the industry, a professional talent must have the “right” equipment in a sound treated space and know how to edit it. But simply having training and buying equipment alone is not enough, these need to combine with an ethical underpinning on platforms that are out to foster the growth of the industry, and all of that together creates a synergy to provide quality work for out clients.
So, inspired by Armin, let’s examine more in depth how we can work together at this unique moment in history to provide outstanding VO quality for our clients:
Training:
It is imperative that in order to be competitive in the voice over industry today a talent must have coaches and continue to work on their craft. When I started I did a combination of one on one coaching in specific genres, online classes, acting and improv. Whether or not you are working towards a demo, a good coach will help you develop your strengths and identify your weaknesses. They will also help you identify next steps and encourage you with other genres of voice over that would likely be a good fit. As MaryLynn mentioned in her blog post, good coaches ideally have a responsibility to give talents both a push in the right direction and a heads up if they are sub parr.
Attending conferences is essential to understanding industry trends. What is current and booking changes. If you are not in touch with other voice actors and involved in current training, how do you know what is booking at the moment? There are also differences by region. For example, I was told at WoVo Con 2019, this year, that when submitting west coast auditions I should add touches of improv but never to do that on auditions being submitted in NYC. Working out and doing line reads in the presence of other voice actors, while humbling, also helps you see where you fit in in the community and if you are in fact up to snuff. It is really important to push yourself to these challenges and participate in such community activities.
Audio Quality:
Audio quality matters. Clients can hear the difference when listening to auditions. I have always been a big proponent of getting WoVo studio approval and when I cast jobs for clients will only cast with talents who have been vetted through this process.
For those wanting to learn as much as possible about studio setups and audio standards, there are lots of great ways to go about it. The VOBS weekly show is really helpful. If you started watching today, you would be busy for a while! Both Dan Leonard and George Whittam are also available to help teach anything related to audio processing and studio set up, as is Tim Tippets, and Roy Yokelson. There are others out there too, but if you want to have competitive audio, the quality of your raw audio needs to be outstanding and then you need to know how to edit it. It’s that simple. Those of use who have been in the business for a while typically attend workshops at conferences on DAW upgrades. For example, I love learning more about Twisted Wav. We also typically make improvements to our travel rigs. If your audio is not pristine, all the coaching in the world won’t save you.
Conclusions
If you want to succeed in voiceover, there are not short cuts to creating quality work. There is an industry standard and the bar is high. That is what books. If you are aware of those of us who continue to book at this time, the answer to what sets them apart is one word: quality.
A professional talent has an abundance of testimonials. Period. They should have them proudly displayed on their website, on LinkedIn, on whatever Pay to Plays they are on, and likely they share them on social media. Testimonials are not difficult to get. Happy clients who have just received pristine audio are typically delighted to provide them. My very first voice coach, Anne Ganguzza, told me how important it was to get testimonials! She asked for one from me about our work and gave me my very fist one. A voice actor without testimonials is likely not a professional voiceover actor.
The crazy thing is that I feel like as a momtrepreneur I had really just found my groove in the past year or two. I had gotten the hang, finally, of what had to be done when, and figured out how to balance my family and professional responsibilities. And just as I got comfortable with my life, a pandemic struck and suddenly, like many, I find myself juggling many more balls than I want to manage, and none of these balls can be dropped. Really, each ball is much more like a fragile egg and represents an important segment of our life that now needs to be managed, or worse, micro-managed. From cleaning the bathrooms to grooming the dogs, all of these tasks that used to be done by others are now also mine. Not that I can’t do it, I just regret that I have to. I think we have all seen the tweet about our grandparents being called to war and we just have to sit on the couch, but with this sudden shift, at least for the mom in the family, there is not actually so much couch time.
my twins are remote learning, they immediately wanted to spread out all over, including these spaces that I have always relished as my productive spaces. I immediately reminded them that they need to work in the dining room or there rooms. We cannot all remain silent while they are online with theirqw23 school. It just is not practical. This very important boundary has helped keep the sanity.
their won sooner than I can believe, learning these life skills is actually really good for them. We have made a chore chart and a schedule. Certain chores are being done on certain days. Then the twins switch off. For example, yesterday Emma dusted the entire house and Jack cleaned all the knobs and handles with lysol and emptied all the trash. Today I will do all 6 bathrooms. Harlan will vacuum. Tomorrow Harlan and I will change the sheets together. As a family it is much easier than as individuals.
typically commutes to NYC and works very long hours. Instead, he is here and each afternoon we are going for long walks together. I love every single minute with him and I know that I will miss this time so much when live as it was before resumes. I know that my kids really miss their time with their friends, and as soon as they can they will be out and about again, so I love every single moment I get that we are all together. I very much wish that this virus were not so scary and that I did not fear for the lives of the people I love the most, but in the mean time I try to focus on this gift of time with my family.
As always, I record everything in my broadcast ready home study on my Neumann TLM 103, Avalon M5 preamp, Steinberg UR12 Interface, and Macbook Air with Twisted Wav. I offer live sessions with flexible hours as I am always in the studio full time via Source Connect, Zoom, and Skype. I am always happy to self direct too, but for jobs over $250, I always offer the option of a live session, so that you have what you want when you want it. Audio recorded in live sessions is final delivery, as is industry standard. I never end a live session into my clients are thrilled with the audio.
