About Me

When You Mis-Quote a VO Client: A Case Study

November 8, 2020 by Laura Schreiber

How Did I Manage to Mis-Quote the Client

For the first time in my five years as a full time voice over actor I mis-quoted a client. In truth, I was extremely tense about the election results so if I did not make a mistake here I could have made one some where else. A new client found me on LinkedIn for a toy project. I have a tight NDA, but I can say that it’s a toy and right away my voice seemed like the perfect fit for this project.

The first mistake that I made was that I opened the script on my phone. I was in my booth doing an eLearning job. I think we all feel that sense of urgency to reply promptly so that the client doesn’t go to another option, and I had so many screens open in my booth, that it seemed easier at the time to look at this on my phone. The client sent an excel spread sheet. At the top of the spread sheet were four highlighted very short sentences. I looked at the spreadsheet several times, did not see any other content, and each time I checked it was on my phone. It was my understanding that these highlighted lines were the entire script.

To be clear, I am often sent very small scripts in different genres, so this in no way seemed odd. I do a lot of commercial work, and there are a lot of short, 15 second, commercials. Even in eLearning, sometimes I am cast for one short role in a module, so this short script for the toy in no way seemed unusual. When I replied to the client, I was very clear to outline my standard toy rates, my toy revision rates, and what my quote would be for this job given how short the script was. I explained that I would provide two versions and the audio would be in what ever form they needed, fully edited, and ready for use. The client responded that they would be moving forward in the coming days.

How I Realized My Error

When the client had their final script, they emailed me an NDA and a contract. Then they emailed me the finalized script which was again an excel spreadsheet. In the email they confirmed the initial rate. To my horror, I realized immediately that I had under-quoted the client significantly. The script was not 4 lines, It was 154 lines. Further, they needed the files split which was also not included in the initial bid. My heart sank. I never want to disappoint a client or to make their job harder. I genuinely thought the job was the first four lines. I am not clear whether or not the client was also questioning if the bid covered the full scope of the project by the way their email was written, but I still had to re-quote. With all the work I had, I would be spending a good deal of time on this and could not do the job for the rate I had initially quoted. I felt, though, like a buffoon.

How did I Decide How to Handle My Mistake

Immediately I messaged my accountability group with whom I speak to all the time, every day. I trust these women more than anyone to lead me in the right direction. When they did not respond within minutes, I called them. Two of them were actually together at that moment, and they helped me draft a thoughtful and sincere email to address my error and revise the quote. It began with “I do apologize but…” I felt awful about doing it but I also could not live with myself if I did not. Interestingly, it was the opinion of two of the others in the group that the error was mine and I should do the job at the lower rate. They pointed out that I risked both losing the client and that if this client knows other clients I risked tarnishing my reputation. I weighed my options and sent the email with the revised quote.

What I would do Differently Next Time

I would open the email on my iMac.
I would not be in such a rush to reply. The few minutes could save a lot of aggravation later.
If I was unclear about the scope of work I would call the client.
I would ask more questions before doing the quote.
I would give a tiered quote (which I often due) that covers different lengths of work so that I am covered either way.

How it Worked Out

The client was not pleased when she got the email with the revised quote she had to go back to both her team and to the clients for approval. The next day I heard that they were ready to move forward. I ended up having to call the client. When I downloaded the excel spreadsheet, I had some formatting issues as a Mac user. I called the client and they were extremely helpful. It was actually great to speak with them and have yet another opportunity to apologize and let them know that I genuinely did not intend to make things difficult for them. Our chat went very well and I am extremely thankful to have laid what I hope is the foundation of a good working relationship.

VO Success: When Motivation Meets Inspiration

August 30, 2020 by Laura Schreiber

My Breakthrough This Week When Walking my Dog

Some days I wake up with a burst of energy and ready to get to work. Other days I am less energetic, but regardless, the outcome is the same: I do my thang in the booth. I’ll explain. I am pretty regimented when it comes to sticking to my voice over routine, and that routine enables me to balance both my mom tasks and my business tasks in a way that I am comfortable with. Most days follow the same pattern, with slight variation by day of the week. But some days, I am less “into it” than others. I was thinking it through the other morning and I thought this was a matter of inspiration. I was walking my dogs one day this week with my friend Melanie and she was telling me she felt the same way, that feeling when you just can’t get started. Melanie is a successful New York attorney who works extremely long days. While her career path is decidedly different than mine is as a working creative, this got my wheels turning. Both of us are working moms. Both of us work long days every day. And both of us build our household responsibilities into our professional goals. What, then, is the secret sauce? It came to me that while I often think of things only in terms of the presence and lack of inspiration, it is actually the ability to sustain the magic of the intersection of motivation and inspiration that makes success happen.

Common Challenges All Working Moms Face

So, let’s take a step back. It’s not just me as a voice actor who has a business to run that also has to think about how to feed my kids dinner at the end of a long work day. There are common challenges that every single working mom has to face regardless of our chosen profession and these challenges impact our work performance. Sure, these challenges vary depending on the age of our kids and the level of involvement of our life partner if we have one, but for the most part working moms still:

feed their families
manage household responsibilities including cleaning and home maintenance and repairs
have appointments like doctors visits
have errands like marketing, grocery shopping, household supplies, etc.
need to interact with school teachers

Just to list a few of these, and all of these responsibilities take time, energy, and emotional strength away from our professional responsibility. We can’t split ourselves in half. We have to be present for all of it, and there are only so many hours in the day.

Motivation vs. Inspiration

So, with so much on our plates as working moms, what keeps as working towards our end goals? Let’s consider the definitions of motivation and inspiration:

For me, I could blog endlessly about my VO goals. I try to break them down and focus on immediate, short term, 6 month, 12 month, and long term goals. That is how I start to frame out the motivation. The inspiration has always been clear: it starts and ends with my children. They are my why. I was inspired to start my business for them. Everything I do is for them. Thinking of them and wanting them to be able to study abroad or open up their business helps me define solid financial goals that I am very motivated to reach. On a daily basis, I hold myself accountable with a google spreadsheet. On a weekly basis, I am accountable to my amazing VO Powerhouse Accountability Group. All of this is essential to spending time at this junction of motivation and inspiration and not floundering in between the two.

My Working Mom Interviews

A few years ago I also started doing a series of “Got Your Back” working mom interviews on YouTube. It occurred to me that I was just one of many and that maybe a lot of women had figured out this work life balance better than I had. I wanted to know what they struggled with and how they addressed those struggles to get it all done. These women were both inside the voiceover industry and beyond. One of them, Rebecca Gelman, has since evolved beyond her architecture business and now also owns an outdoor gear shop that boasts the largest collection of black bear collectables in our area which you can find at https://bigbeargearnj.com/. Talk about a gal who doesn’t waste a moment and somehow gets it all done, she is extremely motivated and Rebecca inspires me daily. All of the videos do! But if you are like me, you look to your tribe on those days when you are lacking, and, well, my tribe rocks.

https://youtu.be/hM_NIq1giFI

Working Moms: Featuring Rebecca Gelman (https://youtu.be/hM_NIq1giFI)

What Needs to Line Up for me to Meet me Goals

Life as a full time voice actor is not as simple as being found and just sent bookings. Yes, it’s great when a repeat client does that, but if I were to sit back and rely on that every day my business would cease to exist. I recall hearing Dave Fennoy speak in 2016, and he talked about a time when he was so successful he stopped working to grow his business. Do you know what happened? He lost his business. He lost everything and Dave Fennoy, one of the biggest names in voice over, had to rebuild from the beginning. He told us at this conference that we needed to work every single day as if it were our first day. That is what I try to remember. I never sit back and count on the work pouring in. Every day matters and I will continue to work my hardest.

I will still also take care of myself too. I want to teach my children that is well. I will blow out my hair, put on some make up, do my nails, and do pilates. If I fall apart, how can I take care of the needs of so many others? Worse, what kind of example am I setting as a mother. So here I am, hanging out at this intersection I realized I love being at but only just named. And now that I’ve found it, I’m not going anywhere!!

A New Computer for My Studio: My iMac DeskTop

July 5, 2020 by Laura Schreiber

Why The Change was Necessary

I will start by saying that the past five years have flown by and while I have had to seek help with my studio gear, my MacBook Air has been dependable in every way since its purchase. I have not had issues with my computer. I have been extremely happy since switching from a PC to a Mac, and have been extremely happy with the MacBook Air specifically. So, why switch? Well, as per my blog last week, I made a lot of gear upgrades in my studio recently. The early 2015 MacBook Air I have only has one Thunderbolt B port and NO, as an not a single one, Thunderbolt C ports, and it was not possible to have both my pre-amp and my studio monitor hooked up simultaneously, while both are essential. So, I made the choice to upgrade.

Why Did I Pick the iMac?

To be clear, my MacBook Air is still running fine. It completely functions and has not changed in any way, it is just missing some essential ports. This is sad. So, when looking at apple offerings, I decided that since I have a working laptop, I could focus on a great desktop. In truth, I have always wanted one. In the pre-pandemic world, when I could actually enter a store and look around, I always thought it would be great to work at a desk top. I decided this time the desktop made sense. The iMac had the right requirements in terms of storage and speed. I got a track pad and the 21.5 inch screen. All I had to do was wait about 10 days for the iMac to ship from Shanghai to New Jersey!

The SetUp-How did it Go?

The set up went well. It took me most of the day. It arrived around 10:30 am and by dinner I was up and running, and the timing was pretty good. Coming the Friday of a holiday weekend is ideal as the bookings I have for live sessions will not be until next week anyway. I had heard some horror stories of industry friends recently setting up new computers, so I was not optimistic or overly enthusiastic and I expected it to take a while. The initial backup from iCloud went ok. Then I had to install my UAD software. Since I had just done this with Tim last week on the laptop, I still remembered how and it was not fast but I was able to do it. I was worried about getting my settings onto the iMac, but I was actually able to use airdrop to move them from one computer to the other. Twisted Wave setup was a little tricker for me. I spent a while putting in my many keyboard shortcuts. I could not figure out why my effects stack would not open in its entirety. I realized I had to find my initial izotope purchase, download that, enter the ilok, and then open the effects stack. I was getting a little nervous that I would need a session with Tim, but to my own surprise I was able to get it going! I am happy to report that the monitor in my booth connected with ease and I am so thankful to have my booth in working order. I am still making tweaks like syncing my drop box and connecting my pay to plays in my chrome short cuts, but for the most part it is set up how I want it!

What Is Still Missing- Source Connect

I was successfully able to download and install the software for Source Connect. I use the Pro version 3.9 and thankfully I pay for support, so there is no crisis, I just wish I had it up and running. The hiccup for me is repointing the location from the MacBook Air to the iMac. I am also curious if I can run Source Connect on both computers or not. I set up the soonest support session I could, which will be this coming Tuesday at 5:30, and all my questions will be answered. This also made me realize that I had to get zoom up and running, so thankfully that is now set up on my iMac as well.

Thoughts and Plan- Upstairs/Downstairs

Rome was not built in a day, and I am sure that in the coming days and weeks I will realize other applications that need to be installed on the iMac. I am thankful, though, that I accomplished as mush as I did at the start. My plan is that the desktop will live in my office space and my MacBook Air will now reside upstairs and will also be dedicated to my travel rig. It has only been since Friday, 48 hours, but so far this seems like a really wonderful upgrade. Ultimately, this isn’t about just changing computers, right. I had a setup that was working until it wasn’t. I made a change. I used to really fear change, but I know know (more than understand, actually know) that change makes me better and presents opportunity.

My First Experiences As a VO Coach

May 25, 2020 by Laura Schreiber

How I Got Started as a VO Coach

Years ago when I was an Upper School History Teacher at a prestigious all-girls school on the Upper East Side in Manhattan, a popular question higher-ups used to ask faculty was where we saw ourselves in five years. I always answered in the classroom. It was true. I never had administrative ambitions. At 24, it was hard to imagine myself designing curriculum and assigning faculty their courses. When I got into voice over, much the same happened. I had and have long-term goals for myself and for my business, but they typically involve building and maintaining a consistent sustainable income in an industry I am extremely passionate about. So how then, without looking to build a career as a VO coach, did I suddenly coach three people last week?

As a platinum member of Voice123, they asked me to. In the email, they asked if I would be interested in working with talents who are premium members new to the platform. I was delighted and excited at this new opportunity on a platform that has helped me build my business. Without betraying the confidence of those I have worked with so far, I will share some interesting lessons I learned from coaching that I think would be useful for those of us who are working professionals and are a few years in.

When you surround yourself with the right industry friends, you can share this journey with them!

We All Started Somewhere

It is easy to forget that at some point we built our businesses and had to learn about the industry. Some of the talents I worked with had a better understanding than others, but compared to working pros they were clearly at the beginning of their journey. What they all had in common was that they were bringing valuable skills from their prior life with them into voiceover, whether they knew it or not. They also had a shared passion for voice over and a necessary determination to succeed. Yet, they were on a site to book work before even understanding the genres that are on the site, the criterion for professional demos, and some needed to get educated about how to use audio technology in general. Think about where you were when you went into VO? How much research did you do? Were you even aware of what you needed to learn? It was an exciting moment to connect with these aspiring voiceover actors and help to point them towards success, in hopes that they have the stamina to connect all the many dots necessary to build a career. It also brought back so many memories of what it takes to succeed and build a business.

Another Opportunity for Branded Content

As I corresponded with these aspiring VOs before our sessions, I found immediately that many of their questions overlapped. They wanted to know about:

How to improve their profile
How to submit competitive auditions
If their demos were appropriate
What DAWs to use
How to Market directly to clients

This touched the teacher in me. I was excited to hear about their goals, and I did not want to assume that what I want is what they want. I also was delighted to have a chance to create some of my own branded content to use with my new voice over students. I spent hours making lessons and creating handouts to use in our sessions. I wanted to create meaningful templates that would help start a solid foundation. I also wanted it to reflect my brand and my business values. I was very proud to put my logo on the worksheets I created. I was also very proud to make referrals to my many industry friends who I have connected with over the years who teach social media and marketing classes and produce demos.

Self-Evaluation for a VO Coach

So, how did it go? Well, each session went differently but all went well. As all of the talents I worked with thus far are at different points in their voice over journey and needed different levels of support, the sessions took very different paths. For example, only one student wanted to work on script analysis and craft. I loved pulling scripts I thought would be right and working on the reads. Another has built an impressive on-camera career and really is building her studio from scratch at the moment. It was exciting to be talking to her at the start of it all. Another had a wonderful acting background on stage and as a working mom is patiently waiting for her kids to go back to school. I sure can relate to that! I think now that I realize how everyone is at such different points, I will do an introductory survey before the session. It will help me better prepare and best meet their needs. I also think I will have even more support resources readily available if I know about their training, demos, and studio in advance.

Let’s Chat About Voice Over

May 17, 2020 by Laura Schreiber

My Chat This Week With VO Project Managers

An Unusual Opportunity…

This week I had an unusual opportunity to have a zoom sessions with a few folks who do casting. I was on a zoom call with an extremely accomplished male voice actor based in Vancouver named Brent Miller. Brent and I get to spent about 45 minutes chatting with these folks about our background, experience, best clients, niche roles, and the kind of work we book. Here is a summary of what the Project Managers asked me and how I replied:

Did you get your start on Pay to Plays?

I wouldn’t say I got my start on Pay to Plays, I would say that seeing what was available on the various casting sites gave me the confidence to pursue voice over. When I saw how much opportunity there was on the various casting sites, I was confident that with the right training there was potential to do work and make a sustainable income. I spent years getting coaching, doing demos, and building my website before I had a presence on any of the various pay to plays though. I know some talent just buy a mic and go, but I wanted to be competitive and to put a certain quality out that represented my brand from the start. I wasn’t ready to launch until I was ready to launch.

What advice do you have for other mom’s in VO?

I say this a lot: get a crockpot. It’s hard juggling a lot of balls, and if you still have household responsibilities and you have to work a full work day, it’s hard to do everything. Plan ahead as much as possible. I do weekly meal planning for all of our dinners. Another tip for working mom’s is to have patience. When I started I had all of these immediate goals for my voice over career. I have always been very “Type A.” But Rome wasn’t built in a day, and especially when you have a family, you have to realize that there is not overnight success in voiceover. It does take time to build a client base. Lastly, find and report to an accountability group. I meet with mine weekly. We have five touch points that we report on, but we for sure hold each other accountable and lift each other up.

If you could work with another talent, who would it be and why?

Oprah. I have always loved Oprah. I actually came face to face with her once at the Jefferson Hotel in Washington, D.C. I was speechless. She looked amazing and said hello and I stood there mouth open and no words could come out. Nothing. Silence. But I have dreamt of speaking to her and collaborating with her and going to her school in Africa. I have dreamt of contributing in any way to one of her many amazing projects. I have fantasized about collaborating in numerous ways.

I have also had similar fantasies of working with Ellen DeGeneres. I think Ellen, like Oprah, uses her celebrity to better the world and to help people. I love the positive energy they put out and I love the giving example that Ellen sets for others. I confess that I watch whatever Facebook poppop comes up of Ellen, and if I could ever contribute to an Ellen project it would mean a lot.

What is a project you’ve booked recently that meant a lot to you?

You know it’s funny, I do a lot of TV and radio commercials, but recently I was cast in a B’Nai Mitzvah video as the voice of the family dogs. If you don’t know, a B’nai mitzvah is a Bar Mitzvah for boy/girl twins, and if you don’t know what a Bar Mitzvah is, it is a coming of age celebration at 13 for Jewish people. Anyway, in the video montage that was to play at the celebration in Long Island, I was the voice of the family dogs. This meant so much to me because I understood that all the people they loved most in the world would be there, and I was really touched be that. We talk so much about usage in the voice over industry, but this is something that hopefully these kids will show their kids in 20 or 30 years, and I hope they love it and it brings the family a lot of joy. It was really special to be a part of such an intimate project.

There are some Questions the Project Managers DID NOT Ask and I Wish They Had:

What kind of work do you want to book more of?

Promos. I spent a really long time coaching with Dave Walsh and I redid my promo demo in 2018. I would LOVE to do more promo work. As a wife and a mother, I would love to book more work related to women’s health issues. Surprisingly I seldom play the mom role, so I would love to do more as a mom in VO. I also would love to do more work related to pet care. I have done some, but as an animal lover and mom of two dogs, I would love to add more pet brands to my client roster.

How do you feel about rates right now in the industry?

I wish the Project Managers had asked about rates. It’s something we discuss a lot in my accountability group. Particularly during the covid-19 Pandemic, I thinks some voice actors are more willing to take lower rates as work is slow. I think it is more important than ever to maintain industry standards. Whether it is the GVAA rate guide or the Gravy for the Brain Rate Guide, it is really important that voice actors maintain a unified front and let those casting know what we are worth.

People Are Saying this Is Worse Than 9/11

April 5, 2020 by Laura Schreiber

One of our oldest family friends who lost her son waiting for a heart lung transplant at CHOP the year I graduated from college said something to me years ago that stuck: never compare suffering. I keep hearing friends say that this is worse than 9/11. Having been in New York City on 9/11, even saying that out loud makes me want to vomit, and I have a hard time conceptualizing how in such a short period of time we can actually, as a collective people, go through something that is worse. So, I hope that you will forgive me if instead of blogging about voice overs or life as a working mom, today I will use my weekly blog post to attempt to deal with what I am struggling with, as others most be struggling too.

The Numbers…

Intellectually I understand that the numbers of deaths from Covid-19 in my home state of New Jersey have now surpassed those from 9/11, but even hearing this over and over it does not feel real. According to NJ.com, as of this morning 846 people have died in NJ from the Corona Virus and 704 died on 9/11. On 9/11 I was a proud NYC resident living on the Upper West Side and Teahing History on the Upper East Side. Those statistics are also not great: according to Politico yesterday, 2700 New Yorkers perished on 9/11 and as of yesterday 2935 have succumbed to the corona virus. So yes, I get it, in terms of the numbers the virus is much worse.

The Timing

If you ask most people, especially New Yorkers, where they were on 9/11, they can tell you precisely where they were and what they were doing when the towers were hit. I was with my department chair at the Nightingale-Bamford School, Kitty Gordon, for out weekly Tuesday morning. Her assistant Sharon interrupted us to tell us the news. We were shocked but we continued out meeting. I then went to teach my 8th grade American History class, and as the girls started to panic about their parents who worked in the area, I realized that my now husband then fiancee was across the street. For me, the horror of that day unraveled in a few hours. Harlan felt the impact of the second tower being hit at his desk and was up and running. Harlan saw things that day, as many New Yorkers did, that no human should ever see. He saw the giant gaping holes in the towers as they stood and he saw people making there terrifying exits. Harlan ran to the west side highway and then walked all the way up to me at Nightingale at 92nd and 5th Avenue. He was there at dismissal with his parents. Harlan and I then had to walk some students home to the west side. We were blessed. We survived as did our family.

For me, the time factor of the corona virus is different. 9/11 was a sudden shack. The attack was rapid and unexpected. In the aftermath people came together, but the attack was over. With covid-19, the attack is slow and lingering and one never really knows when it will strike and where the danger is. The pace seems to change everything. There are daily challenges and then within the struggle we grasp at silver linings. There is terror mixed with blessings. This “new normal” as so many call it is bizarre. For me, in the midst of this setting, the statistics only serve as a reminder that we are all still stuck in this, unable to go back as life to the way it was in February, which seems like a lifetime ago.

There Were No Silver Linings With 9/11

For me, I have a hard time even looking at the 9/11 memorial. I become extremely emotional. I do not like taking the path train to the World Trade Center. The made it so nice that I just feel vulnerable all over again. Having been through 9/11, it still, even today, feels too raw and I cannot feel any silver linings.

The current Corona virus situation is terrifying in a different way, but for me, the pace is slow. Even though we are surrounded by death and suffering, there have actually been some silver linings. Here is my list, maybe it will help you:

Since we are all home we got a Labrador Retriever puppy.
We are all cooking together a lot.
We are eating healthy, balance meals.
We are spending time as a family.
My husband and I are going for walks every day.
My kids are learning to do chores around the house.
We are not putting many miles on our cars.
We are polluting less.
My kids are happy not to take the train to school.

All of these silver linings are fine and dandy as long as my family gets through this unscathed. I think the hardest part for me is not seeing our extended family: my parents, my in-laws, my sister…. and we don’t know when we will see them. The unknown is scary and in this scenario it could go on and on. Never will we take wellness for granted again.