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Voiceover

Voice Over on the Road

April 19, 2021 by Laura Schreiber

So You’re Leaving the Booth

It happens, even in the time of covid, we leave our studios. As a professional voice talent, we have work we can predict, and the joy of work we cannot predict, that comes in at a moment’s notice and can have a pretty tight turn around time. As a working mom, whether I’m home or traveling I’m always juggling my responsibilities as a small business owner and my role of a mom, this year more than ever. This year, my high school juniors are looking at colleges. And as if looking at colleges for twins is not challenging enough, their interests do not overlap at all. Emma is targeting schools with Speech programs and STEM programs. Jack is looking for International Relations and Russian. So, we are doing two completely different college searches at once. What does this mean for me as a voice actor? It means I’m leaving the booth for the first time in a year and I need to be prepared. Voice over work should never prevent travel, it just means you need the right set up for your voice over travel rig and to take the necessary steps when planning.

What’s in The Travel Rig

Laura Schreiber Female Voice Over Talent Rush Jobs Pc ImgThe point of the travel rig is to sound like you sound in your home studio when you are on the road so that you can provide clients with a continuity of service. I have tweaked my rig quite a few times over the years, and finally invested in a quality set up that I am pleased with. I now bring:

  • A VoMo booth to go
  • A Sennheiser MKE 660 microphone
  • Sennheiser headphones
  • An AUD Appollo MK II Preamp
  • A MacBook Air with Twisted Wave

The reason this set up works, is that an  effects stack works was created that gives the same sound to the finished audio of that recorded in my booth. It is quite remarkable.

If you are still in the pillow fort phase, here is a video that might be helpful from when I was using pillow forts as well:

https://youtu.be/b2kGnHYRA_o

To Bring Or Not To Bring

Now that I have this amazing set up, does this mean that I never take off or that I bring the travel rig everywhere? No. For instance, this weekend I am away Friday night through Sunday. I left the rig at home. I did have one booking come in from an international client. I asked if they could please wait until Monday and that worked out, but if not I was willing to let the gig go. Sometimes you just need a break. Typically, I evaluate what I’ll be doing, how much free time I’ll have, and how much I typically earn that time of year. For example, the last four years in a row July has been my highest earning month of the year. If I go anywhere in July, the travel rig is coming with me. June, in contrast is a slower month. It might be safer to travel without it or to plan travel for that month. Tracking your trends in a CRM can be helpful for you to make such calls. Ultimately, we are all entitled to a break, but you have to weigh how disruptive it will be to your long term success. If your client hires another talents, and then that talents gets then ongoing work instead of you, can you live with that?

Professional Procedures to Take

Ultimately the point of the travel rig is to serve your clients well. If you know travel is coming up, and you are starting a project that might have pickups or script changes you should let the client know. You might also discuss with them the option of recording on your travel rig from home so that the audio matches. If you will have limits to your availability while on the road, it is great to give your regular clients a heads up. If they are used to a speedy turn around and you will have a delay, they’ll appreciate the notice. If you send out a newsletter, the newsletter is a great place to let clients know when you’ll be out of the studio. If you are on regular rosters that send you work, they appreciate the advance notice as well. Typically two weeks notice before travel is  standard, and that way clients have the chance to decide of they want to work around your dates and you can decide whether or not you need your rig!

Last Thoughts

Ultimately, there are a lot of ways to get great sound on the road, from pillow forts made out of comforters to tiny mics that plug into your phone. It makes sense to decide what your goals are: ranging from auditions to booked work to pickups, and then determine what gear best meets your needs.

Filed Under: Client Relationships, Studio/booth, Voiceover Tagged With: booth, college visits. professional voice talent, gear, good service, headphones, MacBook Air, mic, microphone, mics, preamp, quality audio, response time, RUSH Jobs, sennheiser 416, sennheiser MKE 660, set up, studio, travel, travel rig, VO, voice actor, voice over, voiceover, working mom

VO Workflow Tips From a Pro!

April 11, 2021 by Laura Schreiber

As a working mom, there are only so many hours in a day. In order to maximize my time, whether I’m in the studio recording or in my office space doing client out reach and marketing, efficiency matters. Over my years as a voice over professional, I can tell you that these tips have made a difference for me in terms of my work flow. While every voice actor has to find their own flow, my hope is that some of this helps you too:

1. Choose the DAW the Works for You

Signal FlowDepending on which voice actor you ask, you’ll get a different answer to the questions “What’s the best DAW for VO?” I have used Audacity, Adobe Audition, and Twisted Wave. I may be proficient in all of them, but I LOVE Twisted Wave. To be clear this does not mean that other DAWs, from Reeper to Pro Tools don’t have immense value, but for me, I am quick and good on Twisted Wave. It serves my purposes well. And when I have a client who needs total production with music, I hire a professional engineer to mix it down anyway, so I really can do all that I need to do on Twisted Wave. Some of my favorite features are the shortcuts, multiple effects stacks, and ease of file splitting.

2. Put Phone in Airplane Mode

Airplane modeWhen I am in my booth, I turn my iPhone and Apple Watch to airplane mode. I do this because when I develop a good flow, I do not want the phone ringing to interrupt me. I do offer one word of caution: if you are doing a live session and you coincidentally cannot connect with your client, and have all your devices in airplane mode, it can be quite frustrating if they are unable to reach you. So, while you may not want your phone in the studio for a directed session, perhaps before you silence everything you should make certain that you connect.

3. Do All Recording Then All Editing at Once

This is a wonderful tip that I got from he amazing Kim Handysides. Before I learned this, I used to record an audition, edit an audition, and submit an audition. Upon Kim’s suggestion, I started recording my auditions the same way I record and edit eLearning. I record all of the auditions I’m doing in a given block of time. I drop markers in them, edit them en masse, split the files, and then submit. It really does go much faster this way. If you have shortcuts in your computer for things like your name and your email, then naming your files will go even faster. If you do not know how to use markers and split files, learn today, it will change your life.

https://youtu.be/kI8lIKLN0Sg

4. Plan Your Week With Your Goals in Mind

Weekly Planner SampleLike many in voiceover, I am constantly revising my business plan, shifting my focus from commercials to explainers to elearning to targeting specific industries. As I revise my plan, my goals change. While I have a planner or agenda that I love, I find that mapping out my strategy for the week helps me to keep my mind on the big picture. As auditions and work pours in, it’s easy to get caught up in the little things and push off the tasks that we think can wait, but in doing so, in pushing off those marketing emails and that LinkedIn outreach, we are pushing off the pursuit of our longterm goals. It is so important to always have an eye on your “why.” If you lose site of that, and you are just buys submitting audition after audition, you can easily get stuck in a rut.

5. Arrange Your Equipment for Efficiency

  • Laura Schreiber' Studio is Arranged for EfficiencyIf your fan makes noise,  only have a monitor in the booth, and put your computer outside the booth. After years of running to get ice packs, I got out my drill, made a hole in the wall to the desk, and hooked up a monitor. This has saved me so much time over the years.
  • You may a need dedicated printer for your booth, so that you are not constantly running to other parts of your house when you need to print work related items.
  • I have two pairs of cans, in and out of booth, so that I can edit or direct where I’d like.
  • Place hooks in thoughtful places. I have a hook for my cans on the wall which has been the biggest life saver. I also have a hook under my desk for cables. This has been useful as well.
  • Shelving can be quite strategic. I built a custom shelf for my preamp. It is perfect.

The point is that my equipment is arranged in a way that supports my work flow. From the angle of the monitor to the placement of the electrical outlets, it has all been done with efficiency in mind. It all matters.

After years in the business, I can say that I am constantly learning from my peers and improving my set up and choices. Be willing to try new things, you might be shocked at how it revolutionizes your work day!

Filed Under: Voiceover Tagged With: air plane mode, audio, booth, cans, DAW, editing, editing audio, effect stacks, efficiency, file splitting, goals, headphones, markers, monitors, phone, printers, recording, studio, studio equipment, tips, twisted Wave, voice actor, voice over, voice talent, voiceover, working mom

FAQs on Starting a Voice Over Career

April 4, 2021 by Laura Schreiber

Foundations in Voice Over

As an established, professional voice talent and coach, it seems like I made all of these choices yesterday. So whether I am speaking to someone as an industry friend, on Clubhouse, or as a voice over, I tend to hear the same questions about starting a voice over career. Yesterday I had a great call with a guy from my home state of PA and when we got off of facetime, I realized that it was the third time in a month I had a very similar conversation. So… here is the resulting blog post.

I’m Good at Production, Can I Do My Own Demo?

NO!!! I do not say this because I have recently started doing video demos, there are MANY fantastic and brilliant demo producers. If you want to catch the attention of both agents and thus who will book you, I urge you to invest in professional demos for several reasons. First, demo producers have a sense of what current trends are booking NOW. Trends do change. Next, there are certain standards that those who cast expect when listening to voice over demos. Trust them. Lastly, people who produce demos direct your demo session. They will bring out your very best reads and take your best takes, or blend together your best takes to make an awesome demo. They typically produce demos both because of their knowledge of the industry and their ear. You need someone who can bring out your best and push you beyond your own limits. It is amazing what a good director can bring out.

Do I Need to Incorporate?

To Be or Not to Be an LLCThis depends on where you live and what your goals are. I happen to be an LLC. I live in the United States and I wanted to be able to bid on government contracts. In order to do that, you have to be an LLC. Being an LLC also protects your personal assets, so there are certain advantages. So, since every one of us as solopreneurs is in a unique situation, whether or not you incorporate depends on both your goals for your voiceover business and your family’s financial situation. Consulting either an accountant or an attorney is helpful.

Do I Need to Be on P2Ps?

P2Ps Give OpportunityP2Ps, or Pay to Play websites like voice123, bodalgo, cast voices, and others are a great way to bring in business. Sure, there are plenty of voice talents who build their businesses without P2Ps. I am on voice123 and cast voices at present. I have built lasting client relationships from my vast bookings on voice123 and am thankful for the opportunity they present. Cast Voices is new to the scene and is in the launch phase now. I am extremely excited to see what comes of this new platform.

Do I Need a Website to Start a Voice Over Career?

Voice Actors Need a WebsiteYes. While it’s great to be on a Pay to Play or to post audio on YouTube, it’s hard to market yourself to clients with only these options because you are automatically sending them to places where they can immediately find other voice talents. It’s far better to have a website that you set up as your storefront. This is your chance to make yourself stand out and shine. There are a lot of really good people in voiceover, so the question is, why are you different than other talents they could work with? Your website is your big chance to show prospects why they should hire you and look no further. You should have your demos, your contact information, and any stand-out details obviously displayed to make it easy for those who cast to find you and hire you. Your demos on your site should be downloadable.

Do I Need an Agent?

Agents Present OpportunityAgents are wonderful and present you with the opportunity for work. Agents do not guarantee work. Just like with Pay to Plays, agents are a source of auditions. The auditions that agents send are typically more lucrative. The catch, though, is that the competition is much stiffer when auditioning for agents. Agents are far more selective, so it is less about getting on an agent’s roster and more about staying on an agent’s roster. Every agent is looking for something different, but at a minimum, they want to see that you have trained and continue to pursue work on your craft, that you have a professional set up, that you can offer live sessions via Source Connect and/or ipDTL, and that you have solid demos that will appeal to your clients. Building a rapport with your agents is helpful, and doing quality auditions in a timely manner matters a lot!

Filed Under: agents, Coaching, Voice Over Demos, Voiceover Tagged With: FAQs, government contracts, Source Connect, starting a voice over business, voice over coach, voiceover, voiceover website

5 Top Questions Your Should Ask a Demo Producer

March 22, 2021 by Laura Schreiber

Getting Started

For us voice over professionals, few things are more exciting than doing a new demo! It’s up there with booking a huge Nothing is More Expensive Than a Missed Opportunitycommercial campaign, getting signed by an agent, and seeing an old friend. Why is a new demo so exciting? A voice over demo means opportunity. It is a new moment for us to say here I am, listen to this. This is what I can do for you! As a full-time, professional voice over talent, there are plenty of other female voice over actors booking lots of commercials. How do I make myself get noticed? The demo. So who you do your demo with, the coach and producer you choose to spend your time and money with matters, a lot. I have worked with some of the top coaches in the field, and I can tell you that I have had outstanding experiences and I have had experiences hat should have been better. Now that I am work as a voiceover coach and am on a demo production team myself, I am trying to educate my students along the way, so that they understand what to look for and how to advocate for themselves. Here are some questions you should ask every single time you do a new demo, whether it is a commercial demo or another genre:

  1. What is your script selection process like?

In my mind, the demo script selection process should be collaborative. The coach should work with you to find scripts The Right People Support Youthat show both your range and are appropriate for your brand. If you have dream VO clients, this is the time to include those scripts. So for example, if you are doing an automotive demos, and you love Audi, you would include an Audi script. If you are doing a commercial demo and you love shopping at target, why not include a target spot? The scripts should not simply descend from above on demo day, be handed to you, and recorded. They should be meaningful to you and they should show both your range and what matters to you. They can be an interesting glimpse into your interests too! So, it is very important that you can easily talk to your voice over coach or demo producer about the scripts that you have.I find it to be the ultimate irony that we use our voice to speak for others, but often, even when we are making investments in our own business, if can be so hard to advocate for what makes the right sense for us. The strength of your demo very much depends on your scripts and you should love them!

2. How will the Demo Session Go?

Whether you are recording in person in a recording studio or remotely via Source Connect, ipDTL, or Zoom, the Demo Session is extremely important. It is your day to shine. Put frankly, you should be the star and by put on a pedestal on demo day. Nothing else matters except your ability to rock every spot. Since you have likely worked with your coach before, by the time you get to the demo, they should be able to bring out your best. There should not be any drama. I have worked with some coaches who move very quickly from script to script and some who spend a lot of time going through each script so they have lots of options, but at the end of the day you should feel amazing about your session. Anything short of that is not ideal.

3. Where do the video clips come from?

The world of video demos presents voice actors with an exciting opportunity to market yourself. Whether you are new to VO or new to a genre, having a video demo either gives you an instant bod of work in voice over or it immediately enhances your existing body of work. The catch, though, is that you cannot simply take an existing video or commercials and dub over it. That is not legal and violates all sorts of copy write laws. Instead, video producers, like the team that I work with at All Systems Go AV, need to pay to belong to a content library where they are legally and lawfully accessing the content. A video demo by any other means can get you into trouble.

The exception to using branded content is if you are putting together a video reel of actual work that you yourself have done. If you are the actual voice in the video, and were part of the team, you can then have a reel produced using the branded content! Those are amazing marketing tools and are legitimately yours to use.

Take a look at this demo. Ever single clip here is legitimately used from a content library my team pays to have a membership from. These logos, while they may seem familiar to you, have been altered more than 30% from the original, and are also legitimate to use. Every video demo should be done this way so that you are never at risk of having to remove it.

https://youtu.be/qBE2CK8h0D0

4. Deliverables: What is part of the package?

Different coaches price demos differently, so you are often not comparing apples to apples. Some coaches include some sessions, a video demo, and an MP3, others are charging for an MP3 only. You need to be very clear about what you are getting from the coach for their fee. When my team does a video demo, it includes necessary prep, script selection, the video demo as a whole and in parts, and the MP3 as a whole and in parts.

5. Is the demo producer flexible with the order of the spots?

Be Flexible by Bruce LeeThis is really important. Demo producers typically send you their preferred order, but at the end of the day the demo is yours to live with and their preferred order matters less than your preferred order. I personally have had demo producers make changes without any fuss, and I worked with others who refuse to make any changes at all and insist that it must stay the way it is.

Filed Under: Coaching, Marketing/Branding, Voice Over Demos, Voiceover Tagged With: agents, choosing a coach, collaboration, commercial demo, demo session, female voice over actors, ipDTL, Marketing, MP3, pay to play, professional voice over actor, professional voice over talent, Source Connect, split files, video demo, VO, voice over, voice over coach, voiceover, voiceover coach, Zoom

Who do You Take VO Advice From?

March 3, 2021 by Laura Schreiber

https://youtu.be/pQ6A40S07Xs

The Seed Was Planted

Back in 2015 I heard Bill DeWees say something ot the effect of “be elective about who you take advice from” for your voice over business. This stuck with me. I have always solicited advice from Bill, because I think he gives very sound guidance, but there are not many people beyond my husband and a few in my inner circle that I trust for true guidance. With the new addition of Clubhouse on the social media front, I think we have to ask ourselves who is really qualified to advise us about our voice over business, and who do we actually want to take guidance from. There is a slippery slope of participating in the dialogue and identifying as an expert when someone is actually far from it. Yesterday I sat in on some Clubhouse sessions during my lunch hour. As a seasoned professional in voice over with years of experience, I can easily evaluate which information has relevance and value to be and which should be tossed out immediately. My concern, though, is that for those who are knew to the voice over industry, they will look to both Clubhouse or social media in general in lieu of much needed coaching and not know enough to filter out the mis-information. So, this begs the question, who should you be taking advice from in voice over?

Coaches

Definition of coachThe job of a voice over coach is to teach voice talents to succeed. Whether a coach is working with you on your craft, or on building your business, a good coach can be trusted to help you build a solid foundation for your business. When I work with students, I always work on both professional development as we work with various scripts, but every session also works on business goals as well. Whether you are working towards a demo, or marketing a new demo, voice actors often need direction to help move their business along. The right coach will help you with your individualized goals.

Agents

Definition of AgentThere are talent agents who cast voice actors all over the counts, and they, too, are outstanding for career and rates advice in voice over. A good agent not only secures industry leading rates, they also direct you reads and let you know when you are on the mark and when you need improvement. An agent has both business savvy and a good ear, so if you are lucky enough to be on their roster, work with them! Seek their guidance and build a rapport. You can learn so much for a good agent. Both you and the agent benefit from you learning as much as possible, so they would likely want to help as much as they can.

Established Voice Talents

Advice from established voice talents is very valuable. When I say established, this is not necessarily an amount of time. Instead, a good indicator of how a talent is doing is their client list. If they are booking a lot with brands we all know and love, that is a goos sign indicator that they talent knows what they are doing and you can trust them to give sound advice.

Definition of ExpertI have blogged before about my accountability group, but I cannot stress enough how much this group has helped me daily to grow my business and make better choices. They have pushed me beyond boundaries I would have never thought to challenge, and they have made me look beyond. I am so much better because I am in the company of these women.

I have also blogged about voice over conferences before, but this is another great way to interact with voice actors. Typically you can learn so much from those who present at conferences. You can also meet others and build relationships with many at the conferences, and these bonds endure, even during the pandemic.

Many voice actors offer guidance on social media. On Facebook their are groups for voice actors. For those of us who have been in the industry, we know who is new and who is established, and we can determine who we want to listen to. If you are knew to voiceover, please be discerning while online.

Conclusions

As professional voiceover actors, we put so much of ourselves into our businesses. It is not just the time we spend training and building our booths, but we invest a lot financially too. Between the equipment, the demos, and the websites, starting a voiceover business is no small venture. So please, do not just jump on the bandwagon of every ninny with an iphone. Scrutinize your options and be clear about who you are following and who you take guidance from. As a voice actor and business owner, you have choices. Choose wisely and safely for yourself so that you can build a consistent and sustainable business.

Filed Under: Coaching, Marketing/Branding, Voiceover Tagged With: accountability group, advice, agent, Bill DeWees, business goals, Clubhouse, coach, conferences, demo, established talent, groups, guidance, Marketing, mentor, professional voice over actor, VO, voice over, voiceover

Rebranding my Voice Over Business and Website

February 21, 2021 by Laura Schreiber

Why Did I Need A Change?

As a professional voice over actor, I think a lot about the vibe that my clients and my industry friends get when they visit my website, my virtual storefront. Back in 2015, I worked with the amazing Anne Ganguzza and Sara Waters to come up with my original branding. I loved it. As a new business, it was the perfect look. It was refreshing and upbeat. The colors were spot on and it was timely. I was building my body of work, and for a while the site worked perfectly.

Original Laura Schreiber Voice Logo from 2016
While this logo matched my original branding, I never loved it. It did, however, match everything so it worked well on social media.

I worked with a separate graphic designer to do my first logo. I had heard from lots of people in the industry that having things like a microphone in your logo was very “over-played.” At the time, I listened. I went for a simple logo that matched my branding. The problem was that I never loved the logo. I never loved the font. I soon realized I never loved the font on my website, it just did not feel like me. So I chose a different fond on my logo, but I too felt like that was just off. For years I chose to only have my logo on items like invoices and rate cards, but nowhere else. It was beautifully done, it just was not me.

Over time, I am proud to have built a strong voice over business. As a working mom, I want clients to see the fierce passion with which I approach every project. While I am upbeat and happy, and do still love pink, there was an edge that my previous branding lacked. I almost felt that version was what you would expect if you know me briefly, but I wanted people to see all sides of me, so it was time to rebrand and really show folks who I am and what I have to offer.

Starting With My VO Logo

The logo redesign matters a lot to me. Just as often as I work with agents and video production companies, I am also often hired by law firms or accountants who need new phone systems or explainers and they want to work with me directly. I wanted clients who were in no way connected to VO to look at my logo and know what field I worked in.I felt very strongly about this. Frankly, if I could have had a microphone, sound booth, wave form, and headphones all on my logo I would have!

LSV New Logo
I was thrilled with the way Sara incorporated my favorite colors, leopard print, and a microphone. This font also represents my personality well.

I had all of this in mind and had to decide who was going to do the work. I have had a very close friendship with my website team at Voice Actor Websites. If you know Joe Davis and Karin Barth, they are incredible people and very good at SEO. I had no desire to change that. While they do have artists on their team, I was considering bringing someone else on board. I just wanted something different. I began reaching out to lots of different folks. When I spoke to Sara Noto of Notobella designs, we clicked. She just got it and I knew I wanted to work with her on the graphic elements of the site. I connected Sara, Joe, and Karin, and we were in motion.

Sara was a delight to work with. She asked questions that no one else asked. She asked me what my favorite flowers were and what my favorite shade of pink is. I was elated. I knew the direction was the right one. She began sending options of logos, and I was so excited. We got where I wanted to be very quickly and from there everything fell into place.

Choice I Had To Make

Sample of New Website pageAs I said before, there were elements of my previous branding that I loved. I loved a lot of the pink. I did not love the contrast between the pink and the black. Instead of the bubbles I had before, we whose to do something that combined my favorite flowers and leopard print. Again, I wanted this to have some edge to it, while retaining some warmth.

I was also worried about my SEO. The reason I wanted Sara to work with Joe and his team, was that Joe explained that any changes I made could effect my SEO, and that was frightening. So, every design element was made with SEO in mind.

It All Came Together

I am thrilled with how my voice over branding came together. As a female voice actor, it’s hard to come up with something new and different. There are so many great sites out there. I decided to be myself, despite the advice of some of the other designers I spoke to, and I am so thankful I did. There are some big changes on this site. For

LSV Contact Form
This is me with my precious dogs in Philly, and I was thrilled with the choice to use personal photos.

example, the photos used were take in my booth when I was speaking at an eLearning conference via zoom last June. I love that they are action shots and I have my headphones on.  The new picture on my contact page has both of my dogs and was take by my sister at my parents’ house in Philly where I grew up. I love this photo and it means so much to me. We also got rid of the sliders at the top which should reduce the load time. The other item that was eliminated was my instagram feed. I have mixed feelings about this, because I thought it was fun having it there, but I think it is more important to have a client-centered site and think about what they need to see when they are casting a new project.

Making changes can be hard. Everyone seems to have an opinion, even when you don’t ask for it. I think if you intend to re-brand, wait to make the investment until YOU know what YOU want. After all, the purpose of the brands is for you clients to know what makes you stand out from your competitors, so if others impose their opinion on you and their ideas take over, you will never get the branding you love.

Filed Under: About Me, Marketing/Branding, Voiceover Tagged With: Anne Ganguzza, branding, female voice actor, graphic designer, Joe Davis, Karin Barth, logo, professional full time voice over actor, Sara Noto, SEO, VO, voice actor websites, voice over, voiceover, working mom

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